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<title>Itechseries - Latest News</title>
<link href="https://news.newswirebiz.com/rss/itechseries/latest.xml"></link>
<updated>2026-07-19T01:38:19+00:00</updated>
<id>urn:uuid:ed8c0e60-5cec-2a85-d47a-3daac8047879</id>
<entry>
<title>Leading with Purpose: ABM Insights from IBM’s Pooja Raj</title>
<link href="https://news.newswirebiz.com/@itechseries/leading-with-purpose-abm-insights-from-ibm-s-pooja-raj-ewfxokjzf9in"></link>
<id>urn:uuid:dcf1f2ca-421b-483a-e567-41cd50f965de</id>
<summary type="html"><![CDATA[Pooja shared key lessons from her 14-year journey from hands-on campaign execution to architecting globally scalable, insight-led ABM programs.]]></summary>
<updated>2025-07-24T14:45:54+00:00</updated>
</entry>
<entry>
<title>Balancing Global Vision with Local Execution: Julia Kertesz on Modern B2B Marketing</title>
<link href="https://news.newswirebiz.com/@itechseries/balancing-global-vision-with-local-execution-julia-kertesz-on-modern-b2b-marketing-v33g7yrz835m"></link>
<id>urn:uuid:d2be2b9b-93d3-fdc6-cf58-ef9effde047d</id>
<summary type="html"><![CDATA[Julia Kertesz, Senior Marketing Manager at Acronis, shares how she drives impactful global B2B campaigns by aligning with sales, localizing content, and leveraging AI.]]></summary>
<updated>2025-07-17T14:08:09+00:00</updated>
</entry>
<entry>
<title>Driving GTM Impact Through Alignment, AI, and Brand-Pipeline Balance: Insights from Riccardo Sponza</title>
<link href="https://news.newswirebiz.com/@itechseries/driving-gtm-impact-through-alignment-ai-and-brand-pipeline-balance-insights-from-riccardo-sponza-mzu6yj9y6f0p"></link>
<id>urn:uuid:cc41796a-be87-be20-809d-793e1d88c6bf</id>
<summary type="html"><![CDATA[Riccardo Sponza shares GTM strategies fueled by alignment, AI, and brand-pipeline balance. He stresses shared KPIs across teams, AI-led personalization, and balancing brand with demand. A must-listen for B2B marketers aiming for real business impact.]]></summary>
<updated>2025-06-30T14:12:30+00:00</updated>
</entry>
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