Market USP

Rising preference for dry shampoo in spray form: Consumers prefer spray dry shampoo as compared to powder since it can be easily applied to the roots. Spray shampoo also enhances hair volume and eliminates any build-up on the scalp. At present, the spray segment accounts for the largest share of the dry shampoo market. There is a growing demand for the spray form of dry shampoo at salons and by individual consumers. Celebrity endorsements are also driving the sales of spray dry shampoo globally.

Growth of the organized retail sector: In 2018, brick and mortar retail stores accounted for the larger share of the global dry shampoo market. To check out the quality and variety of products, consumers prefer to visit retail stores. Additionally, store-based channels aid price comparison for different products and brands, which is driving the growth of the segment. The increasing number of specialty stores offering salon-grade products have contributed significantly to the offline sales of dry shampoo globally. However, the use of e-commerce or online channels is increasing due to the ease of home shopping and availability of a variety of products. Moreover, these channels offer deals, offers, and discounts, further driving the growth of the segment.

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Key Players

Unilever Plc (Dove) (UK)

L'Oreal SA (Elvive) (France)

The Estee Lauder Companies Inc. (Living Proof) (US)

Procter & Gamble Company (Water L