Hamburg/Black Forest – Dr. Raphael Nagel (LL.M.), Dr. Tillmann Lauk (LL.M.), and Marcus Köhnlein explain why TANNENBLUT BERESHIT (Genesis) is already oversubscribed before launch

There are products that are sold. And there are systems that create demand. TANNENBLUT BERESHIT belongs to the second category.

Even before the official launch on May 1, the situation is clear. Demand exceeds supply. The series, limited to 3,000 bottles, is already globally oversubscribed.

For Dr. Raphael Nagel (LL.M.), this is not coincidence. It is the result of a deliberate structure. “We didn’t build a product. We built a system.”

Together with Dr. Tillmann Lauk (LL.M.) and Marcus Köhnlein, TANNENBLUT was designed as a limited object with controlled access and defined demand.

Marcus Köhnlein explains it simply. “Most products fight for attention. We decided to control access.”

Dr. Tillmann Lauk (LL.M.) adds. “Once access becomes scarcer than price, the market changes.”

The foundation is a growing global market. 44.5 billion USD in 2025. Expected to exceed 81 billion USD by 2034. Around 30 million kosher consumers worldwide and a strong presence across more than 20,000 synagogues and thousands of institutions.

For Nagel, the point is clear. This is not a niche. It is a structured demand market.

At the core is scarcity. Exactly 3,000 bottles. Each one numbered. No reproduction. No scaling.

“Scarcity is not marketing. It’s mathematics,” says Köhnlein.

Comparable collectible markets show consistent demand patterns. Average annual returns between 8 and 10 percent. Top assets reach higher levels. Some outliers exceed 200 percent.

At the same time, capital is shifting. 39 trillion USD expected to transfer globally by 2045. Over 510,000 ultra-high-net-worth individuals are actively allocating into physical assets.

“Capital looks for structure. Structure is rare,” says Köhnlein.

Despite the structure, the product remains simple. A distilled spirit. A physical object. Something to enjoy.

“The biggest mistake is to see everything as an investment,” says Nagel.

“Enjoyment comes first,” adds Lauk.

TANNENBLUT is not a financial product. It is not a participation. It is not a regulated investment. It is a physical collectible and consumption product. There are no guarantees, no return promises, and no buyback structures. Every buyer decides independently.

The demand is not random. It comes from a clear setup. An 81 billion USD market. 30 million consumers. 20,000 synagogues. A global network. And only 3,000 bottles.

“The result is logical,” says Nagel. “And predictable,” adds Lauk. “If you understand the system,” concludes Köhnlein.

The official launch is set for May 1. Access is limited to a controlled collector list.