Masters of Client Retention offers a free ebook. It simplifies marketing so that the business owner or manager can tap into marketing effectively for their business. It helps Australian businesses delight their customers.

To deal with the problem of increasing acquisition costs, Masters of Client Retention, along with its Facebook ads agency partner LBD Marketing, appeared to Facebook lead ads and Lookalike Audiences.

Masters of Client Retention utilized lead ads to allow prospective customers to easily download the free ebook. When individuals click on a lead ad, they get to a form pre-filled with contact details and particulars they've already given to Facebook such as their name, contact number or e-mail address. Lead ads created connecting to ferret one a hassle-free method for customers, permitting them to submit information in some clicks. Lead ads also created it simple for ferret one to accurately record details for the company to follow up on, assisting salespeople to efficiently close the leads.

The company additionally obtained high-quality leads by reaching audiences that share similar qualities with its current customers. It first created Custom Audiences from the database, for example, members of previous workshops and those who downloaded ebooks from its website. Masters of Client Retention then produced lookalike audiences based on the Custom Audiences, because they would probably be considering its service also.

Masters of Client Retention found that its acquisition campaigns achieved new levels. The campaign used lead ads, an effective program for people to submit accurate forms, and precise aiming to achieve:

Number of Leads: 82
Cost Per Lead: $13.04
Conversion Rate: 32%