New Delhi, India — Better Diamonds, the Defence Colony-based lab grown diamond jewellery brand, has announced the launch of its new lab created diamond tennis necklace collection, bringing a classic fine jewellery silhouette to the Indian market at significantly more accessible price points.

The tennis necklace — a continuous line of individually set diamonds worn close to the throat — has long been associated with formal, high-end jewellery. With lab grown diamonds, Better Diamonds is positioning the style as an attainable everyday luxury rather than an occasional-wear statement piece reserved for the few.

The new collection features tennis necklaces in 14K and 18K gold across white, yellow, and rose gold finishes, with varying total carat weights to suit a range of budgets and occasions. Each piece is set using secure prong and bezel techniques designed for comfortable, long-wear use, reflecting the brand's focus on jewellery that integrates into daily life rather than sitting unworn in a locker.

"The tennis necklace has always been a symbol of refined elegance, but it's been out of reach for most Indian buyers," said a Better Diamonds spokesperson. "Lab grown diamonds change that equation completely. We wanted to bring this design language to a much wider audience without compromising on certification or craftsmanship."
Every diamond in the collection is IGI certified, and all gold settings carry BIS hallmarking, consistent with Better Diamonds' existing standards across its rings, earrings, bracelets, and pendant collections.

The tennis necklace collection is positioned to appeal to a broad range of occasions — from festive and wedding-season wear to everyday styling for the modern working professional seeking understated, continuous sparkle.

The collection is now available at Better Diamonds' Defence Colony showroom in New Delhi and online, with consultation appointments available for buyers seeking guidance on carat weight, metal tone, and necklace length.

FAQs

What makes a tennis necklace different from other diamond necklace styles?

A tennis necklace features a continuous line of individually set diamonds of similar size running the full length of the necklace, distinguishing it from pendant or solitaire necklace styles that feature a single focal stone.

Is the lab created diamond tennis necklace suitable for daily wear?

Yes. The collection uses secure prong and bezel settings designed for comfortable, extended wear, making it suitable for both everyday styling and special occasions.

Are the diamonds in Better Diamonds' tennis necklace collection certified?

Yes. Every diamond in the collection is IGI certified, and all gold settings carry BIS hallmarking for verified purity.