LONDON, UK — Roman started Prima Decor with a handful of residential jobs and a van. Twelve years on, the Twickenham-based firm now moves between homes in Chelsea and Richmond, offices in Kings Cross, and retail units that need turning around over a weekend so trading isn't affected.

The growth wasn't planned out on a whiteboard. It happened because clients kept referring the company to other people. Coswood Construction has used Prima Decor for wallpapering "time and time again," and that kind of repeat booking, more than any marketing push, is what's carried the business from a one-man operation to a full team.

Most jobs still fall under residential painting & decorating services — a hallway that's looking tired, a period living room that needs re-papering, a whole house after a renovation. That part of the business hasn't changed much. What has changed is the commercial side, which now takes up a real chunk of the calendar. Offices, retail spaces, show homes.

Working across both markets means learning two different rulebooks. Homeowners want as little disruption to daily life as possible. Businesses often want the opposite problem solved: get it done when nobody's there. So the firm schedules commercial jobs overnight or across weekends fairly often, which is roughly what Space Pro needed when Prima Decor decorated a show home for The Ideal Home Show against a deadline that didn't move.

Roman doesn't dress this up much when he talks about it. "People don't hire a painter because they enjoy watching paint dry," he said. "They hire us because they want it done properly, they don't want their week disrupted, and they want to trust whoever's on the ladder actually knows what they're doing."

On site, the prep work is where most of the time actually goes — filling cracks, sanding, priming, covering floors and furniture before anyone opens a tin. Paint comes from Dulux, Farrow & Ball, or Little Greene, depending on what the client wants. For wallpaper jobs, the team works as a wallpapering company London clients return to specifically because the pattern matching holds up and the paper doesn't bubble a year later. That bubbling problem, when it happens elsewhere, usually comes down to rushed prep rather than bad paper.

As a painting and decorating company in London that's been doing this for over a decade, Prima Decor has built the kind of client list that comes from referrals rather than ads: builders, letting agents, and interior designers who don't want to double-check a decorator's work behind them. Chelsea, Kensington, Fulham, Battersea, Richmond, and Surrey towns like Esher and Cobham make up a good share of the repeat business.

On the commercial front, the firm has quietly become one of the steadier commercial painters & decorators in London for businesses that can't afford to close during the job. Public liability insurance up to £2 million and water-based, low-VOC paints are standard now, which matters more to commercial clients than it used to a decade ago.

None of the work gets subcontracted out. Every job, from a feature wall to a full exterior repaint, goes through the same in-house team, which is part of why the standard stays consistent from one property to the next — the crew that shows up for a small domestic job is the same crew doing the commercial fit-outs.

Ask Roman where the business goes from here and he doesn't have a big five-year plan. More commercial clients, probably. He's not interested in losing the residential jobs that built the company's name in the first place, though. As one of the longer-running painters & decorators in London, Prima Decor's pitch hasn't really changed since year one: reliable painting and decorating services, done by people who show up, do the job, and clean up after themselves.

About Prima Decor
Prima Decor is a painting and decorating company based in Twickenham, serving residential and commercial clients across London and Surrey. Founded over 12 years ago, the company offers interior and exterior painting, spray finishing, and wallpapering for homes and businesses.

Visit : https://primadecor.co.uk/for-your-home/home-painting-services-london/