London Decorators Bring Wallpaper Expertise Back to the Forefront of Home Renovation


Posted July 30, 2026 by primadecorpainters

Prima Decor, working from its Twickenham base across London and Surrey for over 12 years, built its service around that idea from the start
 
Twickenham, London - The word "decorator" covers more ground than most people assume, and the best decorators in London tend to be the ones who treat the label literally — handling paint, wallpaper, and finish work as one connected job rather than three separate trades bolted together. Prima Decor, working from its Twickenham base across London and Surrey for over 12 years, built its service around that idea from the start.

Wallpapering sits at the centre of a lot of the company's decorating work, and it's a trade with more room for error than people expect. Poor pattern matching leaves visible seams. Incorrect adhesive mixing causes lifting edges within months. Papering directly over old wallpaper without stripping it first often leads to bubbling later, even if the immediate result looks fine. Prima Decor's team strips old paper properly, primes the wall to create an even surface, and only then hangs new material — a sequence Roman insists on regardless of how much it slows a job down.

"Skipping the primer saves an afternoon and costs the client a redo in two years," he said. "That's not a trade we make."

Testimonials back up the attention to sequencing. Billy Evripidou of Coswood Construction has used the company for wallpapering "time and time again," describing the team as prompt and excellent — the kind of repeat-business feedback that's harder to fake than a one-off five-star review. Jay and Sana, homeowners with extensive wall panelling and crown moulding, singled out how efficiently the team worked around the detail without cutting corners.

For decorators in London handling premium materials, the range on offer matters. Prima Decor works with wallpaper hand prints, fabric wallcoverings, metallic finishes, silks, flocks, and foils — materials that each behave differently under adhesive and require different handling during hanging. Free colour and material samples are offered on every job, domestic or commercial, so clients can see how a finish will actually look on their walls before committing to a full room.

Steaming is the team's preferred method for stripping stubborn multi-layer wallpaper, since it penetrates faster than wetting alone, though single-layer traditional paste papers sometimes call for the simpler wet-strip approach instead. Getting that call right on day one saves hours later in the job, and it's the sort of decision that separates an experienced crew from one working it out as they go.

Beyond wallpaper, the decorating remit extends to full paint finishes, spray application for detailed trim, and exterior coatings — all handled in-house rather than subcontracted, a point Roman raises often given how many decorating firms quietly hand off specialist work to third parties. "If our name is on the quote, our team does the job," he said.
Public liability cover up to £2 million applies across every project, and exterior painting carries a 12-month workmanship warranty covering application quality. Free measurement and quoting is available for wallpaper jobs of any size, calculated against room perimeter, ceiling height, and roll coverage, with an added allowance for wastage built into every estimate.

Prima Decor serves clients across Twickenham, Richmond, Chelsea, Kensington, and the wider London and Surrey area. Enquiries can be made by phone on 020 8226 5125, by email at [email protected], or through the contact form at primadecor.co.uk/contact.

Paint and paper form the foundation of any decorating job, but the company treats them as the first of several layers a room needs to feel finished — foundation surfaces, flooring, furniture, window treatments, rugs, lighting, and accessories all build on top of that base. Getting the foundation wrong tends to undermine everything layered on top of it later, which is part of why so much attention goes into preparation before a single roll of paper is hung.

Order matters on multi-room jobs too. Structural repairs and any electrical or plumbing work happen first, followed by sanding and priming, then ceilings, then walls, then woodwork, with flooring installed only once everything above it is finished. It's a straightforward top-to-bottom sequence, but it's one that prevents drips and splashes from damaging surfaces that have already been completed — a mistake that's surprisingly common on jobs handled by less experienced crews working room by room instead of layer by layer.

Client relationships in this line of work tend to be built over multiple projects rather than a single visit, and the reviews reflect that. Billy Evripidou of Coswood Construction specifically mentioned using the team "time and time again" for wallpapering across different jobs, while Cey Sesiguzel of Two Fresh praised the team's consistency and positive attitude during an office transformation in Kings Cross — a commercial environment with different pressures to a residential home, but the same standard applied throughout.

Free measurement and quoting extends to every wallpaper job regardless of scale, calculated against the specific dimensions of the room rather than a generic per-roll estimate, with a wastage allowance built in from the outset so clients aren't caught short mid-project on a print that's since sold out.

Visit : https://primadecor.co.uk/
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Contact Email [email protected]
Issued By Prima Decor
Phone 020 8226 5125
Business Address 11A Ash House Business Centre 8 Second Cross Road Twickenham TW2 5RF
Country United Kingdom
Categories Business
Tags primadecor
Last Updated July 30, 2026