New book translates the 2025 ICF Core Competencies into practical tools for coaches while advancing a broader vision for leadership, personal transformation and social impact

WASHINGTON, DC, UNITED STATES: Intention. Curiosity. Flow. (ICF)™: Masterful Coaching Questions That Transform Conversations, the new book by global executive coach, leadership educator, keynote speaker and thought leader Sophia Casey, MCC, has achieved Amazon Bestseller status within the first 24 hours of its launch.

The early achievement marks a significant milestone for a book designed to help coaches move beyond memorized techniques and scripted questions into deeper, more intentional and authentic coaching practice.

Written by Sophia Casey, Founder and CEO of ICLI RISING, an accredited coach training and leadership institute, Intention. Curiosity. Flow. (ICF)™ provides a practical, research grounded approach to applying all eight of the 2025 International Coaching Federation (ICF) Core Competencies in real coaching conversations.

The book responds to a common challenge among coaches: knowing the right questions to ask but struggling to make those questions feel authentic, relevant and connected to the client in front of them.

“Great coaching is not about memorizing the perfect question,” said Sophia Casey, MCC. “It is about being intentional enough to create the space, curious enough to explore what is really happening for the client, and present enough to allow the conversation to flow. I wrote this book to help coaches translate the competencies into something they can actually embody and practice.”

Organized into four sections, Foundation, Co Creating the Relationship, Communicating Effectively, and Cultivating Learning and Growth, the book takes coaches competency by competency through the principles, questions, reflections and practice structures that can support more meaningful coaching sessions.

Readers will find a quick reference map of the 2025 ICF Core Competencies, competency specific coaching questions, research insights, reflection prompts and practical exercises designed to support continuous professional development.

The book also features a foreword by Dr. Candice Cox, LCSW, therapist, educator and creator of the KHAOS Mindset.

Designed for ACC, PCC and MCC track coaches, coach educators, mentor coaches, coach supervisors and professionals committed to developing their coaching practice, Intention. Curiosity. Flow. (ICF)™ is intended to function as an ongoing professional resource that coaches can return to before, during and after their coaching sessions.

For Casey, the success of Intention. Curiosity. Flow. (ICF)™ is about more than book sales. It is also an opportunity to extend her longstanding commitment to creating greater access to professional development and transformational opportunities.

A portion of the proceeds from the book will be dedicated to supporting college aged young women through mentorship, leadership development, coaching and access to opportunities. The initiative reflects Casey’s belief that intentionality, curiosity and personal development are particularly important during the transition from education into adulthood and professional life.

The program will focus on areas including leadership, identity, confidence, career development, mentorship and navigating the transition into adulthood.
The initiative builds on Casey’s demonstrated commitment to supporting professional development. Through her work, she has donated more than $100,000 in scholarships to coaches globally, helping aspiring and practicing coaches access professional training and development opportunities.

Her commitment to developing the next generation of leaders also extends to her work with Bermuda College, where she has established a program supporting the academic growth and development of emerging leaders.

“Success means more when it creates opportunities for someone else,” Casey said. “When we give people access to the right knowledge, mentorship, encouragement and opportunities, we can change the trajectory of their lives. I want the success of Intention. Curiosity. Flow. to create that kind of opportunity for young women who are at an important point in defining who they are and what they want their future to become.”

With its early Amazon Bestseller achievement, professional relevance and emerging social impact initiative, Intention. Curiosity. Flow. (ICF)™ is positioned not simply as a coaching book, but as the foundation of a broader conversation around intentional leadership, curiosity, human potential and purposeful growth.

About Sophia Casey, MCC
Master Certified Coach (MCC) Sophia Casey, is a global executive coach, leadership educator, keynote speaker, thought leader and consultant dedicated to helping individuals and organizations unlock their potential and create meaningful transformation.
She is the Founder and CEO of ICLI RISING, an accredited coach training and leadership institute committed to developing coaches and leaders through professional education, coaching and leadership development. Through her work, Casey has supported coaches around the world and donated more than $100,000 in scholarships to help coaches access professional training and development opportunities.
Casey is also the founder of Sophia Casey Speaks, a global keynote speaking, thought leadership and consulting platform through which she shares insights on leadership, coaching, personal transformation, purpose, professional development and human potential.
Her work brings together coaching, leadership, education, speaking and social impact, with a particular commitment to expanding access to opportunities that help people develop the confidence, clarity and capacity to lead and create meaningful change.
Her professional recognition includes being named Best America Coach, receiving the Women to Watch Award 2026, and being a recipient of the International Iconic Women Empowering the Extraordinary in Every Woman Award presented by the Women Economic Forum.

About Intention. Curiosity. Flow. (ICF)™
Intention. Curiosity. Flow. (ICF)™ is a practical, research grounded guide for coaches seeking to translate the 2025 ICF Core Competencies into authentic coaching practice.
The book explores all eight competencies through practical coaching questions, reflection prompts, research insights and practice structures designed to help coaches develop greater presence, listening, awareness and capacity to facilitate client growth without taking over the client’s thinking.
The four sections of the book are Foundation, Co Creating the Relationship, Communicating Effectively, and Cultivating Learning and Growth.
Intention. Curiosity. Flow. (ICF)™ is available through Amazon and other selected book retailers.

Contact:
Sophia Casey, MCC
Email: [email protected]
Web: sophiacaseyspeaks.com