MasWorth has announced the introduction of its latest innovation, a polyphenol-rich extra virgin olive oil officially certified under the EU-approved health-claim category for the UK market. This certification marks a major step for the brand, highlighting its dedication to creating olive oils that not only taste exceptional but also deliver scientifically recognised health benefits.

The new product launch follows years of careful sourcing and testing to achieve the ideal balance of flavour and nutritional value. With naturally high levels of polyphenols—powerful plant compounds known for their antioxidant and anti-inflammatory properties—MasWorth’s latest olive oil represents a perfect harmony between culinary excellence and wellness.

Polyphenols are a hallmark of high-quality olive oil and are widely studied for their role in supporting heart health, protecting cells from oxidative stress, and promoting general well-being. To meet the official health-claim standard, an olive oil must contain a minimum concentration of hydroxytyrosol and its derivatives. MasWorth’s new oil comfortably exceeds this benchmark, offering consumers one of the richest sources of natural antioxidants available on the UK market today.

A spokesperson for MasWorth said, “We are proud to introduce a product that bridges the gap between great taste and proven health benefits. Our polyphenol-rich olive oil is the result of passion, patience, and a commitment to quality at every stage—from cultivation to certification. This launch reflects our mission to help people enjoy food that truly nourishes both body and soul.”

MasWorth has earned its reputation through its devotion to authenticity and transparency. Every bottle of olive oil is crafted with traceability in mind, ensuring customers know exactly where their oil comes from and how it was made. The brand partners with trusted growers who share its dedication to sustainable farming, hand-harvesting olives at the precise moment when polyphenol levels are at their highest.

The oil is extracted using cold-pressing methods to preserve its natural structure and delicate flavour. This gentle process ensures that the valuable polyphenols, vitamins, and aroma compounds remain intact, resulting in an oil that is as vibrant and fresh as it is beneficial. MasWorth’s approach combines traditional techniques with modern scientific understanding, creating a product that meets the highest expectations of quality and integrity.

In terms of taste, the new polyphenol-rich olive oil delivers a distinctive profile that reflects its high antioxidant content. It carries a pleasant bitterness and peppery finish—sensory qualities that are both a mark of freshness and a sign of authenticity. These natural characteristics make it perfect for drizzling over salads, soups, and warm dishes, enhancing food with layers of depth and fragrance.

For health-conscious consumers, the launch represents a new opportunity to integrate functional nutrition into everyday cooking. MasWorth’s certified polyphenol-rich olive oil offers a simple, natural way to support a balanced lifestyle without compromising on flavour. Its inclusion in the health-claim category ensures that every bottle meets strict standards for verified wellness benefits, offering reassurance to those seeking transparency in their food choices.

Beyond its nutritional and sensory appeal, this new release underscores MasWorth’s commitment to education and consumer awareness. The brand continues to lead the conversation around olive oil quality, helping customers understand what makes certain oils more beneficial and how to identify genuine extra virgin varieties. By promoting knowledge alongside quality, MasWorth empowers consumers to make informed choices that align with their values.

Sustainability remains at the heart of the company’s ethos. MasWorth’s producers use environmentally responsible farming methods that respect both the land and its biodiversity. By avoiding unnecessary chemicals and encouraging natural soil health, the company contributes to the long-term preservation of the Mediterranean ecosystems where its olives are grown.

The spokesperson added, “Our goal has always been to create olive oils that people can trust. This certification is more than just a label—it’s a promise of purity, quality, and health. We believe that real food should nourish the body while inspiring joy in every meal. This new product embodies that belief beautifully.”

The introduction of a certified polyphenol-rich olive oil positions MasWorth as one of the few premium brands in the UK market to combine health validation with fine taste. As awareness of the connection between diet and wellness continues to grow, this innovation reflects a timely response to what today’s consumers are seeking—authentic products that deliver both quality and purpose.

MasWorth’s latest addition further strengthens its standing as a trusted leader in premium olive oils. Known for its focus on excellence, transparency, and sustainability, the company continues to raise the standard for what modern olive oil can be. Each bottle represents more than just a product—it is a symbol of craftsmanship, care, and the enduring relationship between nature and nourishment.

With the launch of its certified polyphenol-rich olive oil, MasWorth is redefining what it means to enjoy healthy living through simple, natural choices. The brand invites consumers across the UK to experience the perfect union of taste and wellness, one pour at a time.

About Us

At MasWorth, we believe that what we eat forms the foundation of our health and well-being. As a family-led business, we are dedicated to offering ultra-premium extra virgin olive oils that balance exquisite Mediterranean flavour with scientifically proven benefits. Our oils belong to a special health-claim category—certified high-polyphenol—and are produced from early-harvest, hand-picked olives, cold-pressed within hours to preserve freshness and nutritional power.

Our November Polyphenols Organic Olive Oil, certified by both BIOHELLAS and the Soil Association, boasts polyphenol levels exceeding 1,000 mg/kg, while our MasWorth Family Groves Extra Virgin Olive Oil delivers around 700 mg/kg—both independently lab-tested and EU-recognised. We bottle only the latest harvest, carefully filtered and stored to maintain purity, flavour, and health properties.

Cultivated in a unique microclimate renowned for producing world-class olive oils, our limited-production offerings are internationally awarded for quality and taste. Every bottle tells the story of tradition, sustainability, and scientific rigour. At MasWorth, your trust drives our passion for crafting olive oils that are as good for your table as they are for your wellbeing. Visit https://www.masworth.co.uk.