MasWorth has unveiled its latest addition to its growing range of premium olive oils, a high polyphenol extra virgin olive oil that has been officially certified under EU health claims. This release underlines the company’s commitment to creating olive oils that not only deliver outstanding taste but also provide proven health benefits supported by scientific standards.

The new oil contains polyphenol levels that meet and surpass the requirements of EU Health Claim Regulation 432/2012, which recognises the protective role of olive oil polyphenols in guarding blood lipids against oxidative stress. With this certification, MasWorth is providing consumers with the reassurance that its product goes beyond quality, offering health benefits validated by regulatory authorities.

Polyphenols are powerful antioxidants naturally found in olives. Their presence in extra virgin olive oil contributes to reduced inflammation, protection from oxidative damage, and long-term cardiovascular support. By focusing on the production of high polyphenol oils, MasWorth is addressing the growing demand for food products that can actively support healthier lifestyles.

A spokesperson for MasWorth said, “We are delighted to introduce our high polyphenol extra virgin olive oil to the market. Certification under EU health claims is a recognition of the quality and health-promoting properties of our oil. For us, this launch reflects our mission to provide products that consumers can trust—where every drop represents both authenticity and care.”

The launch highlights MasWorth’s emphasis on quality and transparency. Each bottle of high polyphenol extra virgin olive oil is carefully produced to preserve the natural antioxidants of the olive fruit, from early harvest to cold pressing. By maintaining strict production standards, the company ensures that the oil retains the compounds that deliver both its bold flavour and its health benefits.

This oil is characterised by a distinctive peppery and slightly bitter flavour, qualities that signal its rich polyphenol content. These sensory notes are valued by chefs and home cooks alike, making the oil not only a wellness choice but also a culinary one. It is ideal for drizzling over salads, dipping with bread, or finishing dishes where its vibrant character can be fully appreciated.

MasWorth has built its reputation on balancing heritage and innovation. While olive oil has been cherished for centuries, the company is dedicated to applying modern knowledge to bring forward oils that stand up to the highest international standards. The certification of this new product under EU health claims demonstrates MasWorth’s ability to blend tradition with cutting-edge science.

The company also places strong emphasis on sustainability. Olive trees require fewer resources than many crops and are naturally adapted to their growing environments, making them a responsible choice for long-term farming. By supporting eco-conscious practices, MasWorth ensures its oils are produced in harmony with the environment, safeguarding orchards for generations to come.

With this unveiling, MasWorth is reinforcing its role in the premium olive oil market. Consumers are increasingly looking for products that are natural, beneficial, and traceable, and this high polyphenol extra virgin olive oil provides all three. The EU certification adds an additional layer of trust for those seeking verified health benefits in their daily diets.

The company’s focus has always been on offering oils that enrich both flavour and wellbeing. By providing an oil that aligns with modern health priorities, MasWorth continues to strengthen its appeal to families, health-conscious individuals, and food enthusiasts alike. This launch widens its reach, ensuring that more people can enjoy the advantages of high-quality olive oil.

MasWorth’s dedication to excellence has seen it grow steadily within the competitive olive oil sector. Each launch, including this latest certified product, reflects its consistent philosophy: that food should nourish, delight, and respect both people and nature. By achieving EU health claim certification, the company has set a benchmark for authenticity and reliability in olive oil production.

The unveiling of this high polyphenol extra virgin olive oil marks another milestone in MasWorth’s journey. It is a product that embodies the company’s values while responding to the needs of today’s consumer. Its certification ensures that every bottle delivers more than flavour—it delivers confidence and care backed by rigorous standards.

As MasWorth looks ahead, the introduction of this certified oil is a clear sign of its ongoing commitment to innovation, integrity, and sustainability. By combining the wisdom of tradition with the assurance of science, the company is continuing to set itself apart as a trusted leader in the world of premium olive oils.

About Us

At MasWorth, we believe that what we eat forms the foundation of our health and wellbeing. As a family-led business, we are dedicated to offering ultra-premium extra virgin olive oils that balance exquisite Mediterranean flavour with scientifically proven benefits. Our oils belong to a special health-claim category—certified high-polyphenol—and are produced from early-harvest, hand-picked olives, cold-pressed within hours to preserve freshness and nutritional power.

Our November Polyphenols Organic Olive Oil, certified by both BIOHELLAS and the Soil Association, boasts polyphenol levels exceeding 1,000 mg/kg, while our MasWorth Family Groves Extra Virgin Olive Oil delivers around 700 mg/kg—both independently lab-tested and EU-recognised. We bottle only the latest harvest, carefully filtered and stored to maintain purity, flavour, and health properties.

Cultivated in a unique microclimate renowned for producing world-class olive oils, our limited-production offerings are internationally awarded for quality and taste. Every bottle tells the story of tradition, sustainability, and scientific rigour. At MasWorth, your trust drives our passion for crafting olive oils that are as good for your table as they are for your wellbeing. To know more visit www.masworth.co.uk.