Late last year, MassTrans undertook Women safety on priority. USRTC introduced Pink Express in Delhi and Lucknow, aiming to transport working women safely. Women who live away from their towns for work can take advantage of Pink Express. This weekly service runs from Anand Vihar bus terminus and Lucknow, it is being said that the initial link will be Delhi-Lucknow. According to passengers' responses routes are likely to be extended.

MassTrans has become a vital contributor in the Women Safety Drive by providing the buses with Vehicle Tracking System (VTS). The bus tracking system helps fleet operators to keep an eye on the bus remotely. The vehicle tracker provides live bus location, over-speeding alert and it monitors halts. GPS trackers help operators get the live location of the bus, thus theft, harm or hijacks risks are minimized. Vehicle health tracker is also part of the bus eco-system and it is being said that this function helps operators know if the vehicle is fit to hit the road. Such measures are being taken for women's safety in the transportation sector. Going a step further, the whole Pink Express operation will run under women, except for the driver. Lady security also to be provided. Live bus tracker has gone a long way to help women reach home safely.

Along with vehicle tracker, other solutions like driver alert system and reverse parking system have been updated in these buses. Driver alert system gives driver notifications such as to take a break. Reverse parking assistance helps drivers carefully park the buses in congested spots. Wifi and packaged drinking water bottles are been given to all women travelers.