In order to manage and maintain traffic in a better and more optimal manner, the Gmail customer support portal is completely automated wherein users are greeted with a voice mail on calling the toll free help line extension. The message informs the user on the various features and services provided by the customer support team, and the particular keys that they need to press to reach out to specific teams. Post this, based on the keys pressed by the user, they are routed to the concerned support team to cater to the issue at hand, and fix them promptly.