Pooja shared key lessons from her 14-year journey from hands-on campaign execution to architecting globally scalable, insight-led ABM programs.

Julia Kertesz, Senior Marketing Manager at Acronis, shares how she drives impactful global B2B campaigns by aligning with sales, localizing content, and leveraging AI.

Riccardo Sponza shares GTM strategies fueled by alignment, AI, and brand-pipeline balance. He stresses shared KPIs across teams, AI-led personalization, and balancing brand with demand. A must-listen for B2B marketers aiming for real business impact.