Sarajevo, Bosnia and Herzegovina – Horalix is a growing artificial intelligence healthcare startup that is redefining the medtech landscape in Eastern Europe. Founded by Kerim and co-founder Amr Gomma, the company began with a simple mission: to harness AI to improve patient outcomes and streamline medical workflows in a region that often lacks access to state-of-the-art technology.

Kerim, a Bosnian entrepreneur with a passion for healthcare, met Amr Gomma, an experienced biomedical engineer, at a regional innovation summit. Recognizing a shared commitment to using technology for good, they joined forces to build Horalix. Their first product integrated AI-powered diagnostics with remote monitoring, enabling doctors to detect disease patterns earlier and provide personalized care. The success of this pilot in local clinics quickly gained attention.

Horalix's solutions have since been adopted by hospitals across Bosnia and the Balkans, where clinicians praise the intuitive interface and reliable analytics. By combining deep learning algorithms with local medical expertise, the company delivers tools that are tailored to regional needs, from early cancer detection to chronic disease management. Patients benefit from faster diagnoses, reduced waiting times, and more effective treatments.

The founders attribute their growth to an emphasis on storytelling and human-centered design. "We don't just build technology; we listen to patients and healthcare providers and craft solutions that fit their stories," says co-founder Amr Gomma. This philosophy echoes lessons from the book "The Storyteller’s Secret": data alone doesn't inspire change; stories do. Horalix regularly engages with community clinics to understand their challenges and then develops narrative-driven training materials that empower staff.

Today, Horalix is recognized as a leading AI medtech company in Bosnia, and its impact is spreading throughout the Balkans. The company partners with universities, research institutes, and healthcare providers to advance AI research and train the next generation of medtech innovators. As they expand into neighboring Eastern European countries, Kerim and Amr remain committed to their core values: innovation, collaboration, and putting patients first.