eStore Factory, a full-service e-commerce agency, announced its participation as an exhibitor at AGHA Gifted Melbourne 2026, one of Australia’s most anticipated sourcing events for the gift, homewares, and lifestyle industry. The event will take place from 31 January to 2 February 2026 at the Melbourne Convention and Exhibition Centre, with eStore Factory exhibiting at Booth C42.

The three-day event, organised by the Australian Gift & Homewares Association (AGHA), brings together wholesalers, importers, manufacturers, and suppliers with Australian retail buyers. Here, most exhibitors will showcase physical products across categories like homewares, lifestyle, fashion, and wellness. It is motivated Australian buyers looking to discover new products and build long-term supply relationships.

eStore Factory’s presence at the event reflects its ongoing commitment to supporting brands, manufacturers, and suppliers in building strong retail and e-commerce foundations. The company works closely with product-based businesses to help them grow across marketplaces, improve brand visibility, and create systems that support long-term sales performance. It allows eStore Factory to connect directly with retailers and suppliers who are actively looking to expand their product offerings.

Independent retailers, homeware stores, and lifestyle brands face pressure to establish credible online channels. Customers expect seamless digital experiences, but many small to medium businesses lack the technical knowledge or resources to build effective e-commerce platforms.

eStore Factory aims to engage retailers at different stages of their digital journey, whether they are just starting to sell online, struggling to scale, or looking to improve visibility across e-commerce platforms. The interaction is practical and grounded in real business challenges faced by Australian brands.

“Many retailers already have great products and loyal customers,” said Jimi Patel, co-founder of eStore Factory. “The gap often appears when they try to move online without a clear structure. The goal is not to push anyone into digital, but to help them understand how online channels can support their existing business, not complicate it.”
At AGHA Gifted Melbourne, eStore Factory will focus on helping retailers see how their offline strengths can translate into online growth. This includes understanding customer behaviour, building visibility, creating consistent brand messaging, and choosing the right digital platforms based on their category and goals. The intent is to simplify digital commerce so retailers feel confident taking the next step.

The event’s format allows for meaningful, one-on-one discussions, which aligns well with eStore Factory’s approach. Rather than offering one-size-fits-all solutions, the team uses these conversations to understand each business’s journey, challenges, and ambitions. This helps retailers see digital not as a trend but as a long-term extension of their brand.

eStore Factory is there to have real conversations about what's actually stopping retailers from succeeding online," Jimi Patel explains. "Sometimes it's technology. Sometimes it's logistics. Often it's just not knowing which platform makes sense for their business model."
eStore Factory’s open, practical conversations about building a digital footprint that supports their current strengths. The goal is to help small and medium businesses leave the event with clearer direction and confidence in their next steps, both offline and online.

About eStore Factory
eStore Factory is an award-winning e-commerce agency listed on Amazon's SPN network, top-rated on Upwork, Clutch, and Trustpilot, and named one of the "Top 10 Amazon Consultants in the World" by Times Business News.

Since 2014, eStore Factory has helped brands of all sizes navigate the complexities of the Amazon marketplace. From humble beginnings, the company has grown into a team of over 50 remote experts, specialising in Amazon product listing optimisation, PPC management, account management, and Amazon Marketing Service. eStore Factory partners with clients at every stage of their Amazon journey to drive measurable success.