Email marketers are always in search for a distinctive trick to obtain better engagement and visibility amongst their subscribers, eventually resulting in better opening and conversion rates.


BIMI (Brand Indicators for Message Identification) is an emerging email specification that enables the use of brand-controlled logos within all email clients while sending an email. This simply means you can now build immense trust and achieve fabulous visibility amongst your customers, partners and vendors as they can now see your logo embedded in their inbox itself!

BIMI Leverages DMARC!
For your Brand Logo to be placed on an email, it should be passing DMARC authentication checks that makes sure that your email is not impersonated. This will bring immense trust amongst your customers as they know if the email has your logo, it's from you and not another scam!