Nationally recognized keynote speaker and sales coach will open the event with a motivational address before leading a hands-on sales excellence training session on September 27, 2026.

Doug Dvorak, CEO and Founder of The Sales Coaching Institute, will present an opening motivational keynote followed by a Sales Excellence Training session for the team at Five Star Furniture of Oak Lawn, Illinois. The event will take place in the Chicago area on Sunday, September 27, 2026.

Dvorak's keynote will set the tone for the day, energizing the Five Star Furniture team around a shared commitment to customer-focused selling before the group moves into interactive training. The Sales Excellence Training portion of the program is designed to sharpen practical selling skills, including consultative needs assessment, overcoming objections, closing techniques, and delivering a consistent, high-quality customer experience on the showroom floor.

“Retail furniture sales is a relationship business customers are making a significant investment in their homes, and they want to work with a team they trust,” said Dvorak. “My goal for this session is to give the Five Star Furniture team both the motivation and the practical tools they need to turn every showroom conversation into a great customer experience and a closed sale.”

Dvorak brings more than 15 years of sales and marketing executive experience, including time at IBM, to his work as a speaker and trainer. He is a Certified Speaking Professional (CSP), a member of the Motivational Speakers Hall of Fame, and is listed in the International Who's Who of Professional Speaking. He has delivered keynotes and training programs to audiences in more than 100 countries and hosts the “Mission Possible” podcast. Dvorak holds an MBA in Marketing Management and trained in improvisational communication at The Players Workshop of Second City, skills he draws on to keep his keynotes and workshops engaging and interactive.

About The Sales Coaching Institute

The Sales Coaching Institute is a Chicago-based sales training and coaching organization founded by Doug Dvorak. The Institute designs and delivers customized keynote presentations and sales training programs for organizations across a wide range of industries, helping sales teams build the skills, mindset, and motivation to perform at a higher level.


Media Contact
Doug Dvorak
CEO and Founder, The Sales Coaching Institute
[email protected] – 1 847 359 6969