Not since the Kodak Cameras of the late 1800s has a travel accessory been in such demand and adopted for use than today’s generation of smartphone devices. A recent BankMyCell survey found that 92.5% of the respondents took their smartphone devices while on a leisure trip. Of that group, almost 56% check their phones 1 to 5 times while on vacation. To say that smartphones are a must have travel accessory is an understatement in the digital era. The evolution of mobile devices has increased connectivity and convenience functionality and travelers are demanding those benefits from their smartphones. A shift to these preferences creates new opportunities for travel businesses when it comes to revenue generation and understanding travel consumer behavior. Technology and travel have always had a close relationship and being a consumer driven business, data truly does drive the market.

Benefits for Travelers & Travel Businesses

With travelers demanding more from their devices, mobile apps that maximize functionality are increasing in demand alongside actual device usage during leisure trips. Travelers seek apps that provide benefits and conveniences in an engaging and user friendly interface. PokkeTTREK is a premium trip tracking app that harnesses the power of mobile devices and enables travelers access to features that avid and frequent travelers can appreciate and utilize. Some of PokkeTTREK’s key capabilities:

Beginning to end journey tracking of core statistics and measures
Visual mapping and plotting in real time and historical for past journeys
Integrated media center to capture images and video directly within the app
Access to past journeys for review and reference
Localized and unique experiences via the Where Am I? Function
Anytime support and interactions through WALT, the AI powered assistant from TTS
Sharable journey data points and media across public social media networks and the private PokkeTTREK Community

PokkeTTREK generates dual benefits for travel businesses by acquiring and generating marketing insights based on users real time travel behaviors and preferences. Travel is a preference and trend based industry and understanding these in real time can assist travel providers in optimizing product and service offerings as well deploy more effective and precise marketing initiatives. Secondly, PokkeTTREK is designed in layers and can be outfitted to match any travel brand schema and styling package, offering a fully functional and ‘in-house’ travel app. Providers can extend brand presence and marketing reach to their clients through their own version of the PokkeTTREK mobile app.

User Facing Revenue Streams

As smartphone engagement during travel races higher, travelers are demanding more from their devices and PokkeTTREK provides a user-friendly portal for travelers to access those desired functions and conveniences. By delivering in-demand benefits such as tracking vital trip statistics, access to anytime assistance through WALT, the AI powered chat presence for TTS, and easy ways to share trip experiences across social media and private platforms, PokkeTTREK encourages engagement through its all-in-one travel app solution. PokkeTTREK is structured as a freemium / premium mobile travel app and offers an array of desired functionality in the free version of the app. The business model for PokkeTTREK works with monthly subscriptions for frequent leisure and business travelers, competitively priced in the $3.00 – $5.00 range or an outright lifetime app purchase in the $20.00 – $30.00 range. Paid users unlock all app capabilities, including premium features such as access to WALT, additional tracking metrics and the PokkeTTREK Community. A Lifetime Founder’s Subscription will be offered at $2.50 through an early stage kickstarter campaign to build a user base and interest in PokkeTTREK. PokkeTTREK pricing and freemium / premium facets can be optimized to fit the app owner’s needs for the best possible ROI within their demographic or specific selling group.

Data Drives the Travel Market

Travel businesses and organizations within the industry can enjoy significant benefits from the PokkeTTREK app and its capabilities. As users engage with PokkeTTREK, the app generates real time marketing and preference insights that travel businesses can use to optimize product and service offerings as well as deploy more precise marketing initiatives. Insight reporting is generated in real time and provides behavioral and preference details for the specific user. Additional marketing opportunities are created through WALT, the AI assistant within the PokkeTTREK app. Using a RAG framework, WALT accesses static documents and resources when generating responses and those resources can be highly optimized to suggest partner or network providers, commission based services and other related recommendations and suggestions. Paid users have access to the private PokkeTTREK Community to share travel experiences and details and represents another avenue of direct B2C marketing, further promoting brands, products and services. A final benefit for businesses is the PokkeTTREK app itself and its white labelling capability. Modular in design, PokkeTTREK’s outward appearance can match any brand’s styling, palette and schema to further extend brand reach and presence. App installations are more likely when brands recommend their ‘own’ app as consumers prefer to stay within a business ecosystem.

Extending Opportunities

As more travelers use their smartphone on both leisure and business trips, meeting the demand to maximize device functionality is achieved through user facing mobile apps that offer benefits and conveniences to the individual traveler. PokkeTTREK is an all in one trip tracking app that delivers an engaging experience to users and generates significant benefits to businesses within the travel industry. White label opportunities can extend travel brand presence and generate direct revenue from the user. PokkeTTREK’s own marketing insight generation can give travel businesses an edge in a crowded marketplace by understanding traveler behaviors and preferences in real time. Cross and partner brand promotions can put additional services and products right in front of the traveler through WALT’s static resource, or RAG, functionality. PokkeTTREK’s overall capabilities are excellently suited for organizations with ‘captive audiences’ and can create significant opportunities and revenue potential through the app and the exclusive PokkeTTREK Community. See the latest designs at the Evaluation Portal: https://traveltechnologysolutions.net/EvalPortal/#pt