Archies proudly celebrates International Men’s Day with a thoughtfully curated gifting collection designed to honour the strength, individuality, and everyday presence of men in our lives.

Archies, the brand that has been synonymous with love, emotions, and heartfelt gifting for decades, has launched a special campaign titled “Beti, Taufa Khushiyo Ka” to celebrate Daughter’s Day in a truly memorable way.

Discover how Archies is reinventing its retail strategy by weaving nostalgia, modern tech, and a focus on tier-2 & tier-3 towns to expand across India — insights from Hanisha Gandhi.

Retail4Growth spoke with Hanisha Gandhi, Executive Director of Archies, about the brand’s plans to expand its footprint to over 200 stores across India, bringing together nostalgia, emotional gifting, and modern retail experiences.

In a world of instant e-cards and one-day deliveries, gifting rooted in nostalgia continues to resonate. Emotional memory, physical cards, and thoughtful keepsakes remind people that meaningful gestures outlast fleeting digital interactions.