The internet has a significant role in making the world smaller and distances shorter. It has made possible trade and communication to be discussed and completed regardless of the countries of origin of the business parties. Whether it's on the busy streets of Bangkok or in the fjords in Norway, people can get together and do business at the speed of sound and light.

Internet is gaining ground as the preferred medium of marketing. India also has tremendous scope for Internet marketing. What is required is the application of sound techniques like search engine marketing, ppc advertising, email marketing, banner advertising, article marketing etc. moreover the localization of web content is also of paramount importance.